In page layout, illustrattion, and sculpture, white space is often referred to as negative space. It is the portion of a page left unmarked: margins, gutters, and space between columns, lines of type, graphics, figures, or objects drawn or depicted. The term arises from graphic design practice, where printing processes generally use white paper. White space should not be considered merely "blank" space — it is an important element of design which enables the objects in it to exist at all; the balance between positive (or non-white) and the use of negative spaces is key to asthetic composition. Inexpert use of white space, however, can make a page appear incomplete.

In my opinion, white space is a space between different elements of design. It keeps the design from being too cluttered and too confusing. White space doesn't have to be in white it can also be a picture.

iPhone X advertisement video

Apple video is a very good example of using white space. I like how they use the colour to catch people eyes and show the balance of text and product. 

White space on product design

Stefan Sagmeister

Helping other people helps me

Having guts always works out for me

Thinking that life will be better in the future is stupid. I have to live now

Being not truthful always works against me

Everything I do always comes back to me

Assuming is stifling

Drugs feel great in the beginning and become a drag later on

Money does not make me happy

Travelling alone is helpful for a new perspective on life

Keeping a diary supports personal development

Trying to look good  limits my life

Material luxuries are best enjoyed in small doses

Worrying solves nothing

Complaining is silly. Either act or forget

Actually doing the things I set out to do increases my satisfaction

Everybody thinks they are right

Low expectations are a good strategy

Everybody who is honest is interesting

He has made this manifesto from a list of things that he had written in his diary and use these ideas for design his work.



Things I have learned in my life so far this book was published in 2008 with 15 different covers. I like the ideas that he cut his face in different shapes to show the book cover of his work through his face.

Personally, Japanese graphic design is one of my favourite. I like how they use the colour and layout to make their work minimal. They visualised personalities through their work and these techniques that can be used as an inspiration.

Okamura Yuta - Illustrator

Okamura Yuta is a Japanese illustrator. He usually use 2-3 colours on his work. At first I thought it's going to be boring because the more colour people going to pay attention to it but for me, the colour that he chose, the line that he drew has his own character on his work. 

John Maeda

In the far past, designers were charged with designing solely for the physical environment. Buildings, parks, bridges, teapots, toothbrushes, wastebaskets.

In the recent past and present, designers began to shift towards designing for the virtual environment. Broadcast imagery, digital photographs, websites, information kiosks, clothing in Second Life. They designed for everything around themselves (the physical), and everything around their mind (the virtual).In the next chapter of the future, they will be designing the centre of their very being – their own mind and their own body. They will design their arms to replace the many injuries from typing on their little BlackBerrys or from too much usage of the computer mouse; they will design their eyes so that they can easier see the little type on the tiny screens of their mobile; they will design their brains so that they can better handle a million tasks simultaneously instead of the three or four that they can process today.

They will have designed everything outside their body and outside their mind, to inside their body and inside their mind. In the end, they will have designed the essence of the meaning of design and life itself. It is obvious that, when we look carefully at the famous artwork of John Maeda, U 1998, we can sense the modernism emitted out of his artwork and it is the style we would not see from the preceded artist. The artwork is quite abstract rather than physical

It is obvious that, when we look carefully at the famous artwork of John Maeda, Umi/Aki Java Calendar 1998, we can sense the modernism emitted out of his artwork and it is the style we would not see from the preceded artist. The artwork is quite abstract rather than physical and the fact that he used CD-ROM as his medium in this artwork heavily suggests the modernism within himself.



Richard Hutten

Being a Homo Ludens, the playing man, I can only say one thing: Let’s play! 

Playing brings people together, playing is fun, playing is the best there is. 

I once said: “Design is traditionally about solving problems. I don’t solve problems, I create possibilities.”

Basically this is the definition of a game. As a designer I like to play, and I expect the same attitude from the user. Design should not be about designers, but about the useful and playful designs they (should) make.

To celebrate the 60th birthday of Miffy, famous character in the books written and drawn by Dick Bruna, 60 artists were asked to paint a 2 meter high sculpture of Miffy. Richard was already familiar with Miffy. First of all because he used to read his kids his books. Secondly because he designed a big retrospective exhibition of Dick Bruna in The Suntory Museum in Osaka Japan in 2004. According to Hutten, the main characteristic of Miffy is that it’s as flat as it can be. Iffy has no side or back, just a front. In stead of painting the given sculpture, Hutten decided to design a new Miffy. Hutten’s Miffy is round, and has therefor no front, side or back. On each side he placed the eyes and mouth of Miffy, so from every side you look at it, it’s always the front side.

Part of the permanent collection of the Centraal Museum Utrecht.


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